Many years ago, sam smoothy’s father climbed in the mountains andes.
Brought up with the story of this adventure, sam and his entourage retrace the climbing steps of his father.


23rd-25th June 2016 – Cortina D’Ampezzo



16th-18th September 2016 – Lauterbrunnen, Switzerland



Matterhorn Obsession
The North Face: #Evolve
On The Job Training with Jimmy Chin
The North Face: I Train For
The North Face Athletes on Climate Change
The North Face: Freeride World Tour 2015 - Best of Verbier


Feed Your Mind

Our first ever The North Face Nightray Outdoor Fest took place on the weekend of the 12th of September. It was a one-night, all night celebration of everything to do with exploration that saw several hundreds of outdoor enthusiasts gather on the shores of the... read more

Matterhorn Obsession

For the 150th anniversary of the first ascent of the Matterhorn, mountaineer and alpinist, Hervé Barmasse, decided to show his appreciation, dedication and passion for this iconic peak with a short film that illustrates that which makes the mountain so unique and his... read more

A Double Record-breaking Year for Lavaredo

There are twice as many reasons to be excited by the results of this year’s Lavaredo Ultra-Trail race that took place this weekend in the Italian Dolomites. Amazingly, the 119km kilometer trail running event, saw two course record’s being broken in both the Men’s and the Women’s category. Norwegian-born Didrik Hermansen powered through the trail at a strong and steady pace arriving at the finish line at an impressive 12 hours 34 minutes and 29 seconds.

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Race Preview for The North Face Lavaredo Ultra-Trail

It’s the 9th edition of The North Face Lavaredo Ultra-Trail race and Cortina is buzzing with runners and supporters alike preparing for the start at 11pm on June 26. With the iconic bell-tower of Cortina ringing in the countdown, 1,000 trail runners will be making their way up to the scenic mountain trails of the Dolomites. The 119km run, with a positive elevation of 5,850 metres, looks to have favourable weather with sun…

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The Appetiser before the Main Course

For the first time ever, the Lavaredo hosted the Cortina Skyrace, a 20km trail run set, unsurprisingly, in the picturesque mountains of the Dolomites. Attracting a wide range of runners of different levels, 300 participants kicked off the race at 5:00pm on the 25th of June and made their way across the course, with a positive elevation of 1,000. This first edition kicked off at 5.00 in the afternoon with sunshine and a cool wind blessing the runners as they made their way through Cortina up into the mountain trails.

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